Beyond Heroism: Nonprofit Communications Tactics for Essential Employee Advocacy
The COVID-19 pandemic launched essential employees into the spotlight. Suddenly, everyone from local nonprofits to massive corporations wanted to uplift these team members. For some, it was a PR tactic; for others, it was the perfect time to highlight the critical work of essential employees, often without the salaries or recognition they deserve. Now, we face another challenge: ensuring we continue these conversations about the impact of these employees and the mission-critical work they carry out. Based on advocacy data and research, this session offers tips, tools, and next steps for speaking to the right audiences, with the right message, in the right place to build an authentic and effective narrative about the future of essential work.