It wasn’t that long ago when a nonprofit, regardless of its size, could get news coverage just by calling a newspaper or TV station. And it was a few years ago when you could stuff your webpages with keywords to get to the top of the search engine rankings. Those days are over! Not only has it become increasingly challenging to generate local or state news coverage, but the competition is fierce to see your website at the top of the organic search results. What happened? This session will break down what’s changed, the importance and best practices of a content marketing strategy, and specific, take-home tips to help you be more effective in generating awareness, both in the media and online.
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