How to Use Storytelling to Build Community
Storytelling is the fuel in the communications engine of the modern nonprofit. But great storytelling does more than share a fundraising message; it gets at the heart of how humans process information. Popular stories and narratives play a large role in how we see the world.
Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. It may be the best tool we have for understanding what it must feel like to be someone else, and to enable very different people to discover their shared values and connect to each other as humans.
All nonprofit leaders need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates. In this keynote presentation, nonprofit storytelling expert Julia Campbell will show you how to evolve your storytelling approach and create a compelling narrative, how to drive change while staying true to your values, and concrete ways to inspire action and build community.