Metrics Matter – Utilizing Research to Drive Programming
Research is tantamount to effective advocacy and impactful programming. In order to maintain program effectiveness, organizations must evolve with the needs of those they serve, and that is impossible if they do not know what those current needs are. Data collection, dissemination, and research are imperative to ensuring that organizational efforts are being targeted where needed. Non-profit leaders need to identify trends in order to surface any gaps and inconsistencies in their programming to prevent diminishing returns on their investment into the communities they serve.