Pilar Rocha-Goldberg is the President & CEO of El Centro Hispano, Inc. Her work includes providing direction and leadership, implementing strategic goals and objectives, and ensuring that the fiscal and legal responsibilities of El Centro Hispano are met. In addition, Pilar represents El Centro Hispano in the community and advocate for the Latina community. Pilar’s current focus is on strengthening the organization for sustainability. Pilar also serves as a Member of the Duke CEO Community Health Advisory Board; Member of the Durham Tech Community College Board of Trustees; Member of the Carolina Small Business Development Fund Board of Directors; Chair of the Aging Well Durham Board of Directors; Member of the North Carolina Blue Cross Blue Shield Foundation Board of Directors; Member of the Triangle Community Foundation Board of Directors; Owner, Teacher and choreographer of Takiri Folclor Latino folkloric dancing Academy. Pilar has a bachelor’s degree in Dietetics and Nutrition from the School of Sciences at Pontificia Universidad Javeriana in Bogotá, Colombia. Previously, she worked at Duke University Medical Center where she translated and ran a Spanish-language program for hypertensive Latinos (HIP Latino), which later she implemented as a wider nutrition program at El Centro Hispano [Salud Integral].
Pilar is married to Dr. Ronald Goldberg and they have five children and ten grandchildren, soon to be 11.