Sustainable Fundraising

Making the shift from “annual” to regular giving means understanding that fundraising is a year-round activity. Successful nonprofits don’t wait until year-end to share their success stories and make the case that the organization is worthy of support. Learn how regular giving will help you raise more money; proven strategies for growing your list of loyal regular donors; and what’s needed to develop and implement your plan. Set aggressive, yet attainable goals—aggressive enough to make you gasp, but realistic enough to achieve – with the right strategies. Your plan should cover all the bases: events, communications, donor recognition and appreciation, gift policies and more. Just a few of the topics to be covered include budgets, benchmarks and timelines; focusing on the mission, not the money; and the right (and wrong ways) to communicate with prospects and donors.

This session made possible by Marsh McLennan Agency.


Kevin Williamson
Associate Consultant
Janell Johnson
Chief Strategy Officer and Executive Vice President
Karin Cox
Event Details
  • Start Date
    November 2, 2023 2:00 pm
  • End Date
    November 2, 2023 3:15 pm
  • Status