Making the shift from “annual” to regular giving means understanding that fundraising is a year-round activity. Successful nonprofits don’t wait until year-end to share their success stories and make the case that the organization is worthy of support. Learn how regular giving will help you raise more money; proven strategies for growing your list of loyal regular donors; and what’s needed to develop and implement your plan. Set aggressive, yet attainable goals—aggressive enough to make you gasp, but realistic enough to achieve – with the right strategies. Your plan should cover all the bases: events, communications, donor recognition and appreciation, gift policies and more. Just a few of the topics to be covered include budgets, benchmarks and timelines; focusing on the mission, not the money; and the right (and wrong ways) to communicate with prospects and donors.
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