Katie is Strategy Lead at Capitol B, the strategic communications arm of Capitol Broadcasting Company, where she helps mission-driven clients uncover opportunities to strengthen their brands and deepen impact across North Carolina. She develops insight-driven strategies that connect audience research, brand positioning, and content to measurable outcomes, serving as a trusted advisor to nonprofit and business leaders alike. With more than a decade of experience in marketing and communications, she is passionate about turning insights into authentic engagement and helping organizations inspire lasting connections with the people they serve.