Evaluation is more than just determining the success of your program’s performance. Evaluation can be a powerful tool to create strategy, assess organizational capacity, and collect stories and data for marketing and fundraising. This interactive session will introduce the role evaluative thinking can play from planning programs through measuring outcomes and impact. Presenters will introduce the concept of evaluative thinking and how you can bring evaluation to all aspects of the organization. Each participant will work with a logic model template and receive step-by-step guidance to identify the needed actions to achieve their intended impact. Participants will be encouraged to craft at least one long-term outcome, several medium, and short-term goals associated with it, as well as some activities and inputs needed to achieve their goals. In small groups, participants will share their logic models and support each other in creating clear pathways from input to impact, and identifying indicators of progress. Presenters will share examples of evaluative thinking at the individual, organizational, and systems-change levels. Guidance will include specific methods for ensuring that the evaluative process examines and addresses racial equity in programs, budgets, data collection, and reporting on outcomes.
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