Marshall has garnered more than 15 years of experience working for the electric utility industry developing sophisticated software and data analytics applications. His most recent experience involved managing a Cloud-based Internet of Things (IoT) software platform with over 100TB of data and the curation of useful reporting tools. Even with that vast data swell and immense potential for insights useful to that organization, mining the right data to produce custom reports was a frustrating directive—these efforts required significant time and resources over and above Marshall’s primary job role. Recognizing that this frustration was not merely industry-specific, he applied his skills and experience in software development and analytics, as well as an excitement to help others achieve actionable insights, to co-create The Data Bull. Marshall earned a Bachelor of Electrical Engineering from the University of Colorado at Boulder. He lives in Raleigh, NC, with his wife, Valerie, and two sons, Mason and David.